Privacy policy

Last updated: August 10, 2026

Elm & Vales (“Elm & Vales,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, place an order, contact us, or otherwise interact with our services.

By using our website, you acknowledge the practices described in this Privacy Policy.

Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

Information You Provide

Name
Billing and shipping addresses
Email address
Telephone number
Account login information
Order and purchase details
Product reviews and customer feedback
Communications sent to customer service
Return, refund, warranty, or damage-claim information
Photographs or documents submitted in connection with an order or claim
Marketing preferences

Payment Information

Payments are processed through third-party payment providers. These providers may collect payment card details, billing information, and information needed to prevent fraud and complete transactions.

Elm & Vales generally does not directly store complete payment-card numbers.

Information Collected Automatically

When you visit our website, we and our technology providers may automatically collect:

IP address
Browser and device information
Operating system
General location derived from an IP address
Pages viewed and links selected
Referring website
Shopping-cart activity
Date, time, and duration of visits
Cookie identifiers and similar online identifiers
Information about interactions with advertisements and marketing messages

How We Use Personal Information

We may use personal information to:

Process, confirm, and fulfill orders
Arrange shipping, delivery, assembly, returns, refunds, and exchanges
Share order details with manufacturers, suppliers, warehouses, and delivery providers
Communicate about orders and customer-service requests
Create and manage customer accounts
Process payments and prevent fraudulent transactions
Provide product recommendations
Send promotional emails or messages when permitted
Measure the effectiveness of our website and advertising
Improve our products, services, and customer experience
Maintain website security and prevent misuse
Enforce our policies and agreements
Comply with legal, tax, accounting, and regulatory obligations
Establish, exercise, or defend legal claims

How We Disclose Personal Information

We may disclose personal information to the following parties when reasonably necessary:

Manufacturers and Suppliers

Because some products are shipped directly by third-party manufacturers or suppliers, we may provide them with your name, shipping address, telephone number, email address, order information, and delivery instructions.

These parties receive only the information reasonably necessary to process, fulfill, deliver, service, or resolve an issue with your order.

Service Providers

We may use service providers for:

Website hosting and e-commerce services
Payment processing
Warehousing and order fulfillment
Shipping and delivery
Customer support
Email and text-message communications
Advertising and analytics
Fraud detection and website security
Accounting and professional services

These providers may process personal information on our behalf or under their own applicable privacy terms.

Business and Legal Disclosures

We may disclose information:

When required by law, subpoena, court order, or legal process
To protect the rights, property, and safety of Elm & Vales, our customers, or others
To investigate fraud, security incidents, or violations of our policies
In connection with a merger, acquisition, financing, restructuring, bankruptcy, or sale of business assets

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to:

Keep the website functioning properly
Remember your shopping cart and preferences
Understand how visitors use the website
Measure website performance
Personalize content
Provide and measure advertising
Prevent fraud and protect the website

You can manage cookies through your browser settings and any privacy controls available on our website. Blocking certain cookies may affect website functionality.

Advertising and Analytics

We may work with advertising and analytics providers that collect information about your activity on our website and other websites. This information may be used to measure advertisements, understand customer interests, and display more relevant advertising.

Depending on applicable law, certain disclosures for targeted advertising may be considered a “sale,” “sharing,” or use of personal information for targeted advertising, even when no money is exchanged.

Where required, you may opt out through our website’s privacy settings, a recognized browser-based opt-out signal, or by contacting us.

Email and Text Marketing

If you subscribe to marketing communications, we may send information about products, promotions, and special offers.

You can unsubscribe from promotional emails by selecting the unsubscribe link included in the message. If text-message marketing is offered, you may opt out by following the instructions in the message.

Opting out of marketing will not prevent us from sending transactional communications about your orders, deliveries, returns, or account.

Data Retention

We retain personal information for as long as reasonably necessary to:

Complete transactions and provide services
Maintain business and tax records
Resolve disputes
Prevent fraud
Enforce agreements
Satisfy legal and regulatory obligations

Retention periods may vary depending on the type of information and the purpose for which it was collected.

Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. Customers should protect their account credentials and notify us if they suspect unauthorized account activity.

Your Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to:

Request access to personal information we maintain about you
Request correction of inaccurate information
Request deletion of certain personal information
Obtain a copy of certain information in a portable format
Opt out of the sale or sharing of personal information
Opt out of targeted advertising
Limit certain uses of sensitive personal information
Withdraw consent where processing relies on consent
Appeal a decision concerning a privacy request
Receive equal service and pricing when exercising your privacy rights

Some information may be exempt from these requests. For example, we may retain information required to complete a transaction, comply with the law, prevent fraud, or establish legal claims.

Exercising Your Rights

To submit a privacy request, contact us using the information below:

Email: orders@elmandvales.com
Phone: (718) 844-9756

Please include your name, contact information, and the nature of your request. We may need to verify your identity before completing the request.

You may use an authorized agent where permitted by law. We may request evidence of the agent’s authority and verification of your identity.

Do Not Sell or Share My Personal Information

Elm & Vales does not sell personal information for money. However, our use of certain advertising or analytics technologies may be treated as “selling” or “sharing” under some state privacy laws.

Where applicable, you may request to opt out by using the privacy controls available on our website or by contacting us at:

orders@elmandvales.com

We will also process legally recognized browser-based opt-out preference signals where required by applicable law and supported by our website.

Children’s Privacy

Our website and products are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13.

If you believe a child has provided us with personal information, please contact us so we can review and delete the information when appropriate.

Third-Party Websites

Our website may contain links to websites operated by other companies. Elm & Vales is not responsible for the privacy, security, or content practices of third-party websites.

We encourage you to review their privacy policies before providing personal information.

International Visitors

Our website and services are operated for customers in the United States. If you access the website from another country, your information may be transferred to and processed in the United States or other locations where our service providers operate.

Changes to This Privacy Policy

We may revise this Privacy Policy periodically to reflect changes in our practices, technology, services, or legal obligations.

The revised policy will be posted on this page with an updated “Last updated” date. Material changes may also be communicated through the website or other appropriate means.